How To Identify Your Target Audience | #296

In this episode, Jonathan Jones dives into the importance of starting a podcast, emphasizing the need to identify personal motivations, audiences, and goals. The discussion revolves around defining the "selfish purpose" for creating a podcast, be it for fun, passion, mission, or authority. Listeners are encouraged to consider how their unique skills and experiences can provide value to their target audience.

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Key Takeaways:

- Understanding the different motivations for starting a podcast: fun, passion, mission, authority, and revenue.

- The significance of defining your audience and the problems your podcast intends to solve.

- Tips for identifying personal skills and experiences that can enrich podcast content.

- The concept of "selfish purpose" — knowing what you want to gain from your podcasting journey.

Chapters:

(00:00) - Introduction to the Podcast Challenge

(01:41) - The importance of starting a podcast

(02:18) - Connecting with your audience through podcasting

(05:08) - Reasons for doing a podcast: fun vs. impact

(09:50)- Identifying the purpose of your podcast

(10:51) - Defining your target audience

(14:06) - What problem will your podcast solve?

(17:04) - Leveraging personal skills and experiences in podcasting

(18:52) - Establishing your selfish purpose for creating a podcast

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